Helly Hansen Helly Hansen

Helly Hansen and innovation

Helly Hansen is a brand that is synonymous with innovation and quality in sports and workwear, especially known for their excellent selection of clothing and equipment designed for sailing and skiing. Founded in 1877 by the Norwegian captain Helly Juell Hansen, the company began by producing waterproof clothing for sailors facing the harshest weather conditions.

Over the years, Helly Hansen has significantly expanded its range to include clothing for both professional athletes and outdoor enthusiasts. They are leading in the use of advanced technology to create clothing that not only protects against extreme weather conditions but also enhances the user's performance. Their product lines include everything from warm winter jackets and rainwear to technical base layers and lightweight summer clothing.

A central element in Helly Hansen's popularity is their innovativeness. The company was among the first to use LIFA technology, a unique fiber structure that effectively transports moisture away from the body, helping to keep the user dry and comfortable. This technology is particularly crucial in their base layers, which are popular among skiers and other winter sports enthusiasts.

Sustainability is also a key focus area for Helly Hansen. They strive to use environmentally friendly materials and production techniques where possible, and continuously work to reduce their environmental footprint without compromising on product quality and durability.

Helly Hansen is not just a brand that appeals to professional athletes; their stylish yet functional clothing designs also have a broad appeal to everyday users seeking reliable protection against the elements, whether in the city streets or in nature.

The company's approach to innovative technology and their commitment to sustainability, combined with a rich historical heritage, ensure that Helly Hansen will continue to be a prominent player in the clothing and equipment industry for many years to come.